In the second of 3 posts about our Ogilvy Notes partners, I’d like to introduce BuzzFeed.
BuzzFeed has a seemingly simple mission to “track the web’s obsessions in real time.” Truth be told, this is anything but simple. Behind all of the Lolcats and Sad Keanu posts are some serious analytics and behavioral data on how content appeals to audiences, performs, and is shared. Check out a small sampling of what their data can do below.
We have been working with them to set up and promote our channel on BuzzFeed, http://buzzfeed.com/ogilvynotes
Be sure to check out BuzzFeed, get your LOLZ, and also dig into the deep potential that they offer for advertisers and sponsors. They have an amazingly talented editorial staff, huge amounts of expertise, and can easily prove the effectiveness of what they offer.
We’re I come from, they call that the triple threat!