Our Partner - Behance

Our Partner - Behance

In the final post about the partners who helped bring Ogilvy Notes to life this year, I’d like to talk about Behance.

Behance has a single purpose, which manifests in an amazing variety of products and services.

We empower creative professionals to make ideas happen.

I’ve always appreciated their devotion to the thought that ideas alone mean nothing. Great ideas executed greatly are what we all aspire to. It’s the ethos of the Edisons and Fords of the world and it’s relieving to know that they aim to carry this torch.

Last year we hosted all of the content for Ogilvy Notes on Tumblr, which continues to host our blog, but we felt that we needed something with a little more muscle this year. To solve this challenge we turned to the combination of the Behance Network and ProSite. The Behance Network is the love child of Facebook and the best portfolio site you could dream of. ProSite is the fully customizable front-end that allows you to leverage the scale of Behance in a completely custom presentation.

Beyond these two services Behance also manufactures paper products, puts on a killer conference every year called the 99%, and publishes some of the best content around on creativity, effectiveness, and getting things done.

They are the 21st century companion that every creative minded person needs.

13 March 2012 ·

Our Schedule - Tuesday the 13th

Our Schedule - Tuesday the 13th

It’s sad but true. Today is our last day. 

Here the rundown of what we’ll be covering on the last day of SXSW Interactive.

  • The Future of Music Consumption with Ken Parks at 11:00am
  • Advise THIS! Matchmaking Startups & High Profile Advisors with Gary Vaynerchuk, JR Johnson, Chase Jarvis, Tim Ferriss, and Tony Conrad at 11:00am
  • Turntable.fm: The Future of Music Is Social with Billy Chasen, Jesse Kirshbaum, and Seth Goldstein at 12:30pm
  • Surviving Technology with George Friedman at 12:30pm
  • Coding the Next Chapter of American History with Jennifer Pahlka at 2:00pm
  • Digital Debauchery with Anthony Bourdain with Anthony Bourdain, Anthony De Rosa, Helen Cho, Tom Vitale, and Zach Zamboni at 3:30pm
  • Birth of Interactive Entertainment: Avatar to Björk with Scott Snibbe at 5:00pm

13 March 2012 ·

Ogilvy Notes - Day 4 Recap 2

Ogilvy Notes - Day 4 Recap

Good morning everyone

Here’s the recap of yesterday’s notes. It was a big day for us with a great selection of talks.

Only one more day to go!

13 March 2012 ·

Our Partner - BuzzFeed

Our Partner - BuzzFeed

In the second of 3 posts about our Ogilvy Notes partners, I’d like to introduce BuzzFeed.

BuzzFeed has a seemingly simple mission to “track the web’s obsessions in real time.” Truth be told, this is anything but simple. Behind all of the Lolcats and Sad Keanu posts are some serious analytics and behavioral data on how content appeals to audiences, performs, and is shared. Check out a small sampling of what their data can do below.

We have been working with them to set up and promote our channel on BuzzFeed, http://buzzfeed.com/ogilvynotes

Be sure to check out BuzzFeed, get your LOLZ, and also dig into the deep potential that they offer for advertisers and sponsors. They have an amazingly talented editorial staff, huge amounts of expertise, and can easily prove the effectiveness of what they offer.

We’re I come from, they call that the triple threat!

12 March 2012 ·

Our Schedule - Monday the 12th

Our Schedule - Monday the 12th

Good morning.

Here’s our day 3 schedule!

  • The Future of The New York Times with Evan Smith and Jill Abramson at 11:00am
  • Invention & Inspiration: Building a Better World with Dean Kamen at 11:00am
  • Net Smart: How to Thrive Online with Howard Rheingold at 11:00am
  • Is Technology Making Our Lives Richer or Poorer? with Jaron Lanier and Nicholas Thompson at 12:30pm
  • Create More Value Than You Capture with Andrew Mcafee and Tim O’Reilly at 12:30om
  • Expanding Our Intelligence Without Limit with Lev Grossman and Ray Kurzweil at 2:00pm
  • The Next Big Thing with Matt Barrie at 3:30pm
  • Content As a Means for Social Change with Biz Stone and Brian Sirgutz at 3:30pm
  • The Future of Innovation and Consumer Electronics with Gary Shapiro, Kevin O’Malley, and Richard Watson at 5pm
  • Don’t Shoot the Player While They’re Learning with Katie Salen at 5:00pm

12 March 2012 ·

Our Partner - Percolate 3

Our Partner - Percolate

This is the first of 3 posts about our Ogilvy Notes partners this year.

For those of you unfamiliar with Percolate, now is the time to get to know them. We all consume, live, and perhaps work in the world of content. Creation is one end of the content spectrum and we sometimes forget that there are other ways of leveraging content to tell narratives.

Curation is a bit of a buzzword of late, but there is a ton of value that it can play in helping individuals and brands express their point of view. This is where percolate comes in. They answer a simple but critical question … how can I find the most relevant and valuable content in a world full of noise?

I’ll let their words do the talking from here.

Calibrate - To be a content creator, you must be a content consumer

The first step is to map the brand’s interests and campaign goals against a subset of the five million sources Percolate scrapes daily. By answering a series of questions we turn a brand strategy into the interest engine that will power your brands Percolator.

Filter - Separating the signal from the noise

Unlike most systems, Percolate gets better at filtering as you give it more information. We use our proprietary algorithms to sort all the stories from your calibrated sources and bubble up only the most relevant and interesting content for an editor to comment on.

Curate - People are more interesting than algorithms

One of our core beliefs is that nothing a brand presents to consumers should go out without first being touched by a brand representative. Without Percolate this can be a daunting task. However, Percolate presents the top stories as simple prompts for a brand editor to comment on.

Publish - Push content to social platforms and websites

Once the brand’s editor has added their stamp, the curated story is ready to be pushed to social platforms like Facebook, Twitter or Tumblr as well as a brand’s .com. We format everything for the channel so all the editor needs to worry about is being interesting.

Learn - The more you use Percolate, the better it gets

We look at everything an editor does in Percolate to help make the system better. By learning from what you post and how your audience reacts, we are able to find new sources and additional content to help you engage consumers across all channels.


We worked with the team at Percolate to create the graph below. We wondered, what the implicit and explicit connections between the speakers we were documenting might be. This is showing is the sites they have in common (based on content sharing) in orange, what are the pieces of content that they shared in grey, and finally all of their connection to SXSW.

We hope you find this interesting. Be sure to check them out. We’re big fans!

11 March 2012 ·

Ogilvy Notes - Day 2 Recap

Ogilvy Notes - Day 2 Recap

Good morning everyone.

Day 2 was a blast. Here’s a consolidated list of all the keynotes and panels we captured yesterday:

We’ll be in and around the Day Stage so come find us, say hi, and grab some prints. If you’re not at SXSW feel free to head to OgilvyNotes.com and share the best of SXSW with your friends and colleagues!

11 March 2012 ·

Our Schedule - Sunday the 11th

Our Schedule - Sunday the 11th

Good morning.
It’s Day 3 and we’re going strong!
  • Tapping Into America’s Secret Sauce: Entrepreneurs with Steve Case and Tim O’Shaughnessy at 11:00am
  • The Nick Denton Interview: The Failure of Comments with Nick Denton, and Anil Dash at 11:00am
  • Computation and Its Impact on the Future with Stephen Wolfram at 12:30pm
  • Ambient Location and the Future of the Interface with Amber Case at 2:00pm
  • The Payment Revolution is Coming: Welcome to Interchange Zero with Seth Priebatsch at 3:30pm
  • The Love You Make with Caterina Fake at 3:30pm
  • Design. Build. Transform.  with Emily Pilloton  at 3:30pm

Prints will be available from yesterday’s sessions around 10am so be sure to swing by!

11 March 2012 ·

Our Schedule - Saturday the 10th

Our Schedule - Saturday the 10th

Good morning all.

We’ve got another exciting day planned and a killer line-up today!

  • Top Chef: How Transmedia is Changing TV with Aimee Viles, Andy Cohen, Dave Serwatka, Lisa Hsia, and Tom Colicchio at 11:00am
  • The Start-Up of YOU: 21st Century Career Strategy with Ben Casnocha and Reid Hoffman at 11:00am
  • Hunt or Be Hunted: Get the Design Job You Want with Amy Jackson, Gina Bianchini, Jason Putorti, and Whitney Hess at 12:30pm
  • Emotional Equations to Connect with Your Customers with Chip Conley at 12:30pm
  • How to Read the World with Baratunde Thurston at 2:00pm
  • The Secret Lives of Links with Jared Spool at 3:30pm
  • Making the Real World Easier to Use with Dennis Crowley and MG Siegler at 3:30pm
  • Catch Me If You Can: Frank Abagnale 10 Years Later with Frank Abagnale at 3:30pm
  • The Wars of Tech with Steven Levy at 5:00pm
  • Abundance: The Future Is Better Than You Think with Peter Diamandis at 5:00pm
  • The View From Rainn Wilson’s Brainstem with Rainn Wilson at 5:00pm

Prints will be available from yesterday’s sessions around 10am so be sure to swing by!

10 March 2012 ·

Ogilvy Notes - Day 1 Recap 5

Ogilvy Notes - Day 1 Recap

Good evening everyone.

Our first day was a blast and we’re off to a great start. For those of you who didn’t see the notes as they were rolling out, below are links to all of the days Ogilvy Notes.

We’ll be back tomorrow with another batch and will be publishing our coverage schedule first thing in the morning.

Also, be sure to check out our special section on BuzzFeed at http://buzzfeed.com/ogilvynotes

Have a great night!

9 March 2012 ·

Next page

About

Whether it's your first time here or you're a longtime SXSWer there's no arguing with the fact that over the next 5 days you'll be overwhelmed with the amount of information thrown at you. Last year we introduced Ogilvy Notes to help tame some of this insanity. Ogilvy Notes is a series of visual summaries of the biggest and best keynotes and panels at SXSW. Every day at the Day Stage on the 4th floor of the Austin Convention Center, prints from the previous day's keynotes and featured speakers will be available.

Tweets

Theme created by