What’s new this year?
Last year was big for us. We had an idea about how we could add some value to SXSW and Ogilvy Notes was born. We were overwhelmed by the response to the project which only made us more excited to come back in 2012.
One of the things a lot of people commented on was the fact that at its core Ogilvy Notes is quite analog. There are a few reasons we went this route:
- Visual notes are compelling to see made, consume at any time, and keep as a reference.
- There is so much going on digitally or otherwise at SXSW. We wanted to add value and if the best way to do that was analog, so be it.
- In years past but noticeably in 2010, visual notes were becoming a more recognizable part of SXSW and we had to opportunity to turn the amps up to 11.
It deserves to be said that none of this would be possible without our friends and partners at ImageThink. Heather and Nora have an amazingly talented team who help us bring this to life. Be sure to check out their website.
So that brings us to some more exciting news. This year we wanted to build on the momentum from 2011 but challenge ourselves to bring some more digital to the party. We got some great new partners in the fold to help us realize a bigger and better Ogilvy Notes.
Based in New York City, Behance is a rapidly growing technology company that is changing the face of the creative industries. We believe that great ideas are made to happen through great execution, and we practice what we preach (see our team tenets). Our incredibly talented team of designers and developers work hand-in-hand, leveraging the latest technologies and design-thinking to create revolutionary products that empower creative professionals.
We feature the kind of things you’d want to pass along to your friends: an outrageous video that’s about to go viral, an obscure subculture breaking into the mainstream, a juicy bit of gossip that everyone at the office will be talking about tomorrow, or an ordinary guy having his glorious 15-minutes of fame. And when you read BuzzFeed, you’ll always know the movies, music, and products that are on the rise and worth your time.
Percolate is an engine that consumes the world for a brand: Bubbling up the most interesting stories and making it easy to comment on those stories and push them out to a brand’s .COM, Twitter, Tumblr, Facebook, or even ad units.
Over the next few days we’ll be sharing deeper looks into how we’re leveraging each of these partners. For now we hope you’re all ready for a fun ride!
Ogilvy is proud to be partnering with ImageThink to produce Ogilvy Notes. For those of you unfamiliar with the concept of graphic facilitation, graphic recording, or visual notes, the image above is an example of the craft.
This graphic recording came from a Q&A session with Shawn O’keefe at the SXSW NYC Mixer and Town Hall on January 24, 2011.
About
Whether it's your first time here or you're a longtime SXSWer there's no arguing with the fact that over the next 5 days you'll be overwhelmed with the amount of information thrown at you. Last year we introduced Ogilvy Notes to help tame some of this insanity. Ogilvy Notes is a series of visual summaries of the biggest and best keynotes and panels at SXSW. Every day at the Day Stage on the 4th floor of the Austin Convention Center, prints from the previous day's keynotes and featured speakers will be available.
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