In the second of 3 posts about our Ogilvy Notes partners, I’d like to introduce BuzzFeed.
BuzzFeed has a seemingly simple mission to “track the web’s obsessions in real time.” Truth be told, this is anything but simple. Behind all of the Lolcats and Sad Keanu posts are some serious analytics and behavioral data on how content appeals to audiences, performs, and is shared. Check out a small sampling of what their data can do below.
We have been working with them to set up and promote our channel on BuzzFeed, http://buzzfeed.com/ogilvynotes
Be sure to check out BuzzFeed, get your LOLZ, and also dig into the deep potential that they offer for advertisers and sponsors. They have an amazingly talented editorial staff, huge amounts of expertise, and can easily prove the effectiveness of what they offer.
We’re I come from, they call that the triple threat!
Last year was big for us. We had an idea about how we could add some value to SXSW and Ogilvy Notes was born. We were overwhelmed by the response to the project which only made us more excited to come back in 2012.
One of the things a lot of people commented on was the fact that at its core Ogilvy Notes is quite analog. There are a few reasons we went this route:
It deserves to be said that none of this would be possible without our friends and partners at ImageThink. Heather and Nora have an amazingly talented team who help us bring this to life. Be sure to check out their website.
So that brings us to some more exciting news. This year we wanted to build on the momentum from 2011 but challenge ourselves to bring some more digital to the party. We got some great new partners in the fold to help us realize a bigger and better Ogilvy Notes.
Based in New York City, Behance is a rapidly growing technology company that is changing the face of the creative industries. We believe that great ideas are made to happen through great execution, and we practice what we preach (see our team tenets). Our incredibly talented team of designers and developers work hand-in-hand, leveraging the latest technologies and design-thinking to create revolutionary products that empower creative professionals.
We feature the kind of things you’d want to pass along to your friends: an outrageous video that’s about to go viral, an obscure subculture breaking into the mainstream, a juicy bit of gossip that everyone at the office will be talking about tomorrow, or an ordinary guy having his glorious 15-minutes of fame. And when you read BuzzFeed, you’ll always know the movies, music, and products that are on the rise and worth your time.
Percolate is an engine that consumes the world for a brand: Bubbling up the most interesting stories and making it easy to comment on those stories and push them out to a brand’s .COM, Twitter, Tumblr, Facebook, or even ad units.
Over the next few days we’ll be sharing deeper looks into how we’re leveraging each of these partners. For now we hope you’re all ready for a fun ride!