Our Schedule - Saturday the 10th
Good morning all.
We’ve got another exciting day planned and a killer line-up today!
- Top Chef: How Transmedia is Changing TV with Aimee Viles, Andy Cohen, Dave Serwatka, Lisa Hsia, and Tom Colicchio at 11:00am
- The Start-Up of YOU: 21st Century Career Strategy with Ben Casnocha and Reid Hoffman at 11:00am
- Hunt or Be Hunted: Get the Design Job You Want with Amy Jackson, Gina Bianchini, Jason Putorti, and Whitney Hess at 12:30pm
- Emotional Equations to Connect with Your Customers with Chip Conley at 12:30pm
- How to Read the World with Baratunde Thurston at 2:00pm
- The Secret Lives of Links with Jared Spool at 3:30pm
- Making the Real World Easier to Use with Dennis Crowley and MG Siegler at 3:30pm
- Catch Me If You Can: Frank Abagnale 10 Years Later with Frank Abagnale at 3:30pm
- The Wars of Tech with Steven Levy at 5:00pm
- Abundance: The Future Is Better Than You Think with Peter Diamandis at 5:00pm
- The View From Rainn Wilson’s Brainstem with Rainn Wilson at 5:00pm
Prints will be available from yesterday’s sessions around 10am so be sure to swing by!
Ogilvy Notes - Day 1 Recap
Good evening everyone.
Our first day was a blast and we’re off to a great start. For those of you who didn’t see the notes as they were rolling out, below are links to all of the days Ogilvy Notes.
- http://ogilvynotes.com/49790/453473/sxsw-2012/wireless-wellness-app-tastic-or-just-fun-games
- http://ogilvynotes.com/49790/453477/sxsw-2012/rethinking-civilization-for-the-social-age
- http://ogilvynotes.com/49790/453485/sxsw-2012/the-cloud-as-skynet-conquering-digital-overload
- http://ogilvynotes.com/49790/453511/sxsw-2012/fireside-chat-with-vic-gundotra-on-google
- http://ogilvynotes.com/49790/453517/sxsw-2012/gamify-and-socialize-beyond-the-buzzwords
- http://ogilvynotes.com/49790/453568/sxsw-2012/the-lean-startup-the-science-of-entrepreneurship
- http://ogilvynotes.com/49790/453571/sxsw-2012/a-crash-course-in-becoming-superbetter
- http://ogilvynotes.com/49790/453572/sxsw-2012/why-happiness-is-the-new-currency
We’ll be back tomorrow with another batch and will be publishing our coverage schedule first thing in the morning.
Also, be sure to check out our special section on BuzzFeed at http://buzzfeed.com/ogilvynotes
Have a great night!
Our Schedule - Friday the 9th
Good morning everyone.
We’ve finalized our schedule for the next 5 days and wanted to share the keynotes and panels that we’re capturing today!
- Wireless Wellness: App-tastic or Just Fun & Games? with Ina Fried, Mark Bertolini @ 2:00pm
- Rethinking Civilization for the Social Age with Don Tapscott @ 2:00pm
- The Cloud as Skynet: Conquering Digital Overload with Steve Rosenbaum @ 2pm
- Fireside Chat with Vic Gundotra on Google+ with Guy Kawasaki and Vic Gundotra @ 3:30pm
- Gamify and Socialize: Beyond the Buzzwords with Bing Gordon and Brad Stone @ 3:30pm
- Why Happiness Is the New Currency with Ade Olonoh, Brian Wong, and Dave Morin @ 5:00pm
- The Lean Startup: The Science of Entrepreneurship with Eric Ries @ 5:00pm
- A Crash Course in Becoming SuperBetter with Jane McGonigal @ 5:00pm
We’ll post our schedule every morning.
Be sure to come say hi to use at the Ogilvy Day Stage on the 4th floor of the Convention Center!
What’s new this year?
Last year was big for us. We had an idea about how we could add some value to SXSW and Ogilvy Notes was born. We were overwhelmed by the response to the project which only made us more excited to come back in 2012.
One of the things a lot of people commented on was the fact that at its core Ogilvy Notes is quite analog. There are a few reasons we went this route:
- Visual notes are compelling to see made, consume at any time, and keep as a reference.
- There is so much going on digitally or otherwise at SXSW. We wanted to add value and if the best way to do that was analog, so be it.
- In years past but noticeably in 2010, visual notes were becoming a more recognizable part of SXSW and we had to opportunity to turn the amps up to 11.
It deserves to be said that none of this would be possible without our friends and partners at ImageThink. Heather and Nora have an amazingly talented team who help us bring this to life. Be sure to check out their website.
So that brings us to some more exciting news. This year we wanted to build on the momentum from 2011 but challenge ourselves to bring some more digital to the party. We got some great new partners in the fold to help us realize a bigger and better Ogilvy Notes.
Based in New York City, Behance is a rapidly growing technology company that is changing the face of the creative industries. We believe that great ideas are made to happen through great execution, and we practice what we preach (see our team tenets). Our incredibly talented team of designers and developers work hand-in-hand, leveraging the latest technologies and design-thinking to create revolutionary products that empower creative professionals.
We feature the kind of things you’d want to pass along to your friends: an outrageous video that’s about to go viral, an obscure subculture breaking into the mainstream, a juicy bit of gossip that everyone at the office will be talking about tomorrow, or an ordinary guy having his glorious 15-minutes of fame. And when you read BuzzFeed, you’ll always know the movies, music, and products that are on the rise and worth your time.
Percolate is an engine that consumes the world for a brand: Bubbling up the most interesting stories and making it easy to comment on those stories and push them out to a brand’s .COM, Twitter, Tumblr, Facebook, or even ad units.
Over the next few days we’ll be sharing deeper looks into how we’re leveraging each of these partners. For now we hope you’re all ready for a fun ride!
We’re excited to announce a few of the keynotes & panels that we’ll be covering at SXSW 2012.
Be sure to check us out at:
- Fireside Chat with Vic Gundotra on Google+ with Guy Kawasaki and Vic Gundotra
- How to Read the World with Baratunde Thurston
- Ambient Location and the Future of the Interface with Amber Case
- Expanding Our Intelligence Without Limit with Lev Grossman and Ray Kurzweil
- Coding the Next Chapter of American History with Jennifer Pahlka
- Digital Debauchery with Anthony Bourdain, Anthony De Rosa, Helen Cho, Tom Vitale, and Zach Zamboni
We’ll be releasing our full schedule of coverage shortly, but expect to see us in all of the keynotes and the vast majority of the featured speaker sessions!
remedina asked: Are there notes from Blake Mycoskie's keynote?
Unfortunately not. Ogilvy Notes captured content from the 12th, 13th, and 14th.
Ogilvy Notes - Day by Day Archives
For those of you interested in downloading day by day archives of Ogilvy Notes, you can use the links below for ZIPs of all the images.
We’re thrilled with the response to the program and can’t wait to share some plans for the future!
martytdx asked: I noticed that the posts ended several days ago. Will we still be able to see the drawings from the final days? Looking for "Synthetic Life" and a few others on the list of sessions you covered. Thanks!
You should be able to find anything you’re looking for at http://ogilvynotes.com/archive
About
Whether it's your first time here or you're a longtime SXSWer there's no arguing with the fact that over the next 5 days you'll be overwhelmed with the amount of information thrown at you. Last year we introduced Ogilvy Notes to help tame some of this insanity. Ogilvy Notes is a series of visual summaries of the biggest and best keynotes and panels at SXSW. Every day at the Day Stage on the 4th floor of the Austin Convention Center, prints from the previous day's keynotes and featured speakers will be available.
Theme created by 
